This full lesson covers the following areas of the specification for the BTEC Level 3 in eSports; Motivation for starting a new esports enterprise: o autonomy, mastery and purpose: freedom, flexibility, self-improvement, better working conditions, potential for success o challenge: personal challenge, fulfilling a vision, to use and enhance existing skills, enhance personal reputation, fame o financial motives: financial security, larger income, bonuses and wealth. • The impact of motivation on enterprise performance, maintaining personal motivation and motivating team. • Teamwork: need to belong, creating relationships through membership, need for power, member attributes, member motivation and participation, team process, coordination, communication, cohesion, dynamics, collective and cognitive intelligence, sense of belonging. • Creativity: stimulating creativity, e.g. imagination, visualisation, crystallising the vision Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.

This full lesson, with companion handout, covers Marketing Plans as part of Learning Aim C for Unit 2: Developing a Marketing Campaign. Areas covered include; Planning a marketing campaign Marketing aims and objectives SMART objectives Marketing Plans (includes template for learners) Learners are given a variety of tasks in this lesson to consolidate learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers D2 and D3 of Learning Aim D for Unit 1: Exploring Business. Areas covered include; Demand Supply Influences on supply and demand Price elasticity of demand Pricing and output decisions Response to competitor activity Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Market research methods and usage Primary/secondary research Validity/reliability/appropriateness/currency/cost Quantitative/qualitative data Sufficiency and focus of the research Selection and extraction The lesson contains a selection of tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers; • Review of pilot primary research. • Final questionnaire design. • Final sampling plan. • Data collection, primary and secondary Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This resource provides a practice exam scenario for learners studying to undertake the Unit 7: Business Decision Making examination. The subject of the case study is a horticulture business facing a choice between EU and UK suppliers following the Brexit vote. Learners must produce a report and presentation based on key data provided. Learners will be required to calculate Gross/Net Profit and margins and ROCE. I am an examiner for this unit and have created this scenario based on my knowledge of the assessment’s marking criteria.

This full lesson covers the following areas; Corporate culture Corporate social responsibility Ethics Competitive advantage (differentiation, price policies, market leadership/share, reputation, cost control, technology, suppliers, employees Benefits and importance of establishing and maintaining a competitive advantage. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes; Problem definition. • Set research objectives. • Budget. • Determine what data is to be collected. • Methods to be used: o secondary and primary o quantitative and/or qualitative. Pilot questionnaire design: o question type o sequencing o length of questionnaire o avoiding bias o relevance of questions to objectives. • Pilot sampling plan. • Probability sampling: o random o systematic o stratified o cluster. • Non-probability sampling: o quota o convenience o observation. • Sample size and effect on confidence levels. • Pilot research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A of Unit 8: Recruitment and Selection Process. This lesson covers; Job advertisements Job analysis Job Description Person specification CVs Application forms Letters of application Online recruitment Selection process - Assessment centers, psychometric testing, interviews Technology in recruitment Communication with candidates Recruitment and business success. The lesson contains several activities and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 6: Principles of Management, including; Management by objectives. • Situational and contingency. • Functional and action centered. • Transformational and transactional. • The concept of leadership continuum for management behaviour. The lesson contains tasks and links to external media to engage learners.

This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers; Cost Accuracy Time lines Response rates The lesson contains links to external media and several tasks to engage learners.

This full lesson covers Learning Aim E of Unit 6: Principles of Management. Content includes; The need to manage change for business survival and success. • Factors influencing change: o internal o external. • Stakeholders who influence change: o owners o managers o customers o regulators o financial institutions o government o employees. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers appropriateness of a marketing campaign, including; Marketing mix reinforcing brand values sustainability of the campaign flexibility of the campaign relevance to organisational goals appropriateness to target market legal and ethical considerations Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including; Data analysis/interpretation: arithmetic mean, mode, median range and interquartile range standard deviation time series scatter diagrams and trends. Interpretation of secondary research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 Customer Service in Business for Unit 14: Investigating Customer Service, including; • Definition of customer service. • Customer service roles and importance of teamwork. • Importance of following organisational rules and procedures. • Different approaches to customer service across industries need different skills and knowledge, such as: o retail shops selling tangible goods, need for detailed product knowledge and effective selling skills o offices, such as those offering a non-tangible service, either face-to-face with customers, online, written or telephone customer contact o contact centres with telephone contact with customers, time limitations o hospitality industry, such as serving skills for food or drinks Underlined sections of the slides are links to media such as videos.

This full lesson covers BTEC Level 3 Business Unit 14: Investigating Customer Service A4 Customer Legislation and Regulation, including; Industry and sector-specific codes of practice, ethical issues and standards. • Implications for the business of not meeting all legal and regulatory requirements, including consumer protection, distance selling, sale of goods, health and safety, data protection, equal opportunities.

This full lesson covers C1 Customer Service Skills and Behaviours for Unit 14: Investigating Customer Service, including; • Communication skills: o face-to-face, written, email or other electronic media, telephone o verbal, e.g. pitch and tone of voice, open and closed questions, using the telephone o non-verbal, e.g. sign and body language, listening skills o barriers to communication. • Interpersonal skills: o personal presentation approach, e.g. attitude, behaviour, hygiene, personality, conversation skills, giving a consistent and reliable response. • Behaviours, e.g. being positive, offering assistance, showing respect.

This full lesson covers BTEC Level 3 Business Unit 14: Investigating Customer Service C3 Skills Audit and Development Plan, including; Skills audit of customer service skills. • Personal SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess any gaps • Set objectives to meet skills development goals for a specified customer services role by: o identifying resources and available support needed to meet the objectives o setting review dates o monitoring the plan to assess progress against targets.